BOOKS DAY “Signora Anna” from roxanna bianco on Vimeo.
Italians are a visual people, who don’t much like to read.
Also in the second year of this government funded campaign we used visuals to tell Italians the story of how reading makes you complete.
The ad won gold at Mezzominuto D’Oro.
BEHND THE SCENES: We worked with “real” people rather than actors to film the ad. This lady is our neighbourhood fruit and vegetable vendor. People now call her Anna.
alt="Title" />
alt="Solero 1" />
alt="UN Transparency" />
alt="Lavazza2" />
alt="Magnum Icecreams" />
alt="Lexus" />
alt="Lexus ct200h: launch" />
alt="Koan: fashion label" />
alt="scj pronto light" />
alt="books day 2" />
alt="books day 1" />
alt="magnum mystica" />
alt="magnum chocolates" />
alt="magnum temptation" />
alt="solero 1" />
alt="imetec" />
alt="samsung x-600" />
alt="fcb institutional" />
alt="calzedonia" />
alt="lancia y" />
alt="lancia lybra" />
alt="città di torino" />
alt="scj off!" />
alt="scj pronto" />
alt="A&E" />
alt="lea 2" />
alt="lea 1" />
alt="Magnum chocolates" />
alt="lavazza 2" />
alt="lavazza 1" />
alt="bacardi limòn" />
alt="Lancia calendar" />
alt="Yukiko and Nimei pearls" />
alt="Marie Claire magazine" />
alt="Stefanel" />
alt="In Adv" />
alt="Emergency" />
alt="Mc Cann" />
alt="modi magazine" />
alt="Lancia Lybra Caviar" />
alt="Volkswagen Golf" />
alt="Audi S4" />
alt="Chevrolet" />
alt="Koan – COIN dept. store" />
